The coming one

Jun 2018

Creative Director : Myungsup shin
Project Manager : Daniel Kim
BX Planner : Youjin Jeon, jihye Won, June Kock
BX Designer : Suji choi, Yura Kim, Hyeri yoo

Tencent Penguin Pictures
Tencent Video

The Coming One is a joint project idol audition program between Tencent Video and Yjiji.
In the primary phases, they made an attempt to set themselves apart,but they didn’t have a distinctive brand identity,
and there was a lack of connectivity between each part of their program. A new brand strategy was needed to differentiate
from existing audition shows and to emphasize the strengths of the label structure that allows participants to grow into a single brand.
The Coming One will allow participants to show off their hidden talents and provides them an opportunity to clash each other
without limiting their various values and possibilities.  The Coming One's graphic motifs express different talents that vary from one participant
to another through a variety of circular patterns. They will have built up their original colors The graphic motifs will grow with the participants
in line with the program, expressing the identity of various stages and helping the audience to understand the complexity of the show.
The circular motifs can be used stand-aloneto expres their talents and can be used as background elements to convey the overall brand image.
Besides graphic motifs, the design essences are newly defined such as color, typeface, and photo tone, and applied them
to various program contacts to express the consistency of the brand identity of The Coming One.