PRO RE NATA
April 2018
PlusX
Creative Director : Shin Myungsup
BX Planner : Im Taesu, Kim Jisu
BX Designer : Lee Hyojin, Choi Suji, Kim Yura
Client
Katalyst
PRO RE NATA is a bioceutical skincare brand that applies a systematic solution based on natural ingredients and biotechnology. Creative Director : Shin Myungsup
BX Planner : Im Taesu, Kim Jisu
BX Designer : Lee Hyojin, Choi Suji, Kim Yura
Client
Katalyst
Most competitors insist on being “professional”, but PRO RE NATA differentiates by setting the core of the brand as “authenticity”,
focusing on healthy living. “PRO RE NATA”, a professional term used by doctors and pharmacists in prescriptions,
means ‘as needed’ or ‘as the situation arises’. The overall design is deliberately reminiscent of a prescription to establish
the identity of a bioceutical skin solution that embodies the professionalism of doctors.
