January 2017

Creative Director : Shin Myungsup
BX Designer : Lee Hyojin, Kim Yura


11STREET is a shopping platform that is leading domestic open market and it sells many products of various categories.
It is redesigned for customer to experience effectively about 11STREET's brand identity that is redefined
because of diversification of business such as life service etc., overall touch points of 11STREET including brand logo.

Not just an open market, but 11STREET aims to whole lifestyle curating shopping platform that provides
a high-quality service in future. The old logo has a shape of sign that just means shopping street by focusing on
brand name ’11STREET’, but the new logo expresses a meaning of curating service that suggests a suitable direction
of shopping to each customer and a pursued image as a platform brand that includes various products and services.